The Elements of Effective Brochure Design8970667

You can think that a physical brochure isn't necessary anymore in this digital era, but guess again. A professionally designed and printed brochure can be quite a vital lead-nurturing tool. Whenever you meet someone face-to-face for the first time, whether it be at an event, trade show or an initial sales meeting, you are taking the time to find out about each other's businesses. What happens after you leave? A well-executed capabilities brochure will remind your prospect from the services you offer and, most of all, what sets you apart from the competition.

In a initial contact, a flyers design can be more effective than every other marketing asset because it's immediate. Your prospect won't necessarily take time to visit your website after an initial meeting. Considering that the brochure is right in front of them, it will often intrigue them to learn more about your firm after which visit your website.

An expertly designed print brochure is very important for smaller businesses. It builds credibility by conveying important messages about the value of your product or service. It helps to create your brand, and positions you being a legitimate business in the minds of prospects and customers.

To connect with readers, every brochure needs three essential design elements:

Attention-grabbing cover. Likelihood is your prospects have very short attention spans. If your brochure cover doesn't immediately catch their eye and pique their interest, they won't open and read the rest of the brochure. To find the attention of the target audience, combine a visually appealing design with an attention-grabbing headline that addresses a robust benefit for your customers. Compelling content. You care much more about your business than your prospects do; they are not interested in a detailed history of your small business. Instead, they wish to know how your merchandise can help them save time, lower costs, acquire more sales, or run their business more efficiently. Focus your articles on the problems and challenges your customers face and just how you solve them better than your competitors. Use graphs, charts or images to aid support your posts, and convey your message quicker. Powerful proactive approach. The primary purpose of a brochure is to move visitors to the next phase with the sales cycle. Do you need them to go to your web site? Pick up the phone and call for a free estimate? Contact you via email to obtain a downloadable white paper? An excellent call to action tells your readers exactly what you want them to do. Additionally, it stands out from your rest of the copy to ensure that readers can't miss it. From the visual standpoint, a brochure has to appeal to your particular audience. For example, if you serve a far more conservative market, edgy or trendy design elements might look clever to you personally, but they don't reflect the mindset of your readers.

At the same time, consider the image you would like to project as a business. Most B2B firms make use of a matte finish on the brochures because it looks more distinguished and professional. Retail companies often use glossy finishes, as they make product pictures and pictures stand out more.

Your design and layout of inside pages should work well with the content. Use benefit-driven headers and sub-headers to trap the reader's eye. Include plenty of white space to really make the brochure readable.

Make sure the brochure's visual elements - color, imagery, font, logo, etc. - align with and support your brand. Consistency of name image can be a key ingredient in earning your prospect's trust.